The hospitality business can be competitive. You need to create an advantage for your hospitality business that gives you a competitive edge that will sway a potential customers to choose you over a competitor offering a similar product or service. Maybe they have a better location or a better price, two factors that are hard to beat so you need to get creative.
Here are 10 suggestions to make your hospitality business stand out from similar competitors:
- Offer a unique experience. What makes your business different from the others? Do you offer a unique dining experience, a special type of accommodation, or a unique location? You may not be able to offer the most scenic views but you are closer to the best restaurant in town. Whatever it is, make sure to highlight it in your marketing materials and on your website.
- Provide excellent customer service. This is one of the most important things you can do to set your business apart from the competition. Make sure your staff is friendly, helpful, and attentive. Go the extra mile to make sure your guests have a positive experience.
- Be creative with your marketing. Don’t just rely on traditional marketing methods like print ads and billboards. Get creative and try new things like social media marketing, email marketing, and influencer marketing.
Use Lighting Effects. Get creative with the lighting around your property. Highlight your building with color changing LED flood lights.- Offer competitive prices. Guests are always looking for a deal. You don’t have to be the cheapest but make sure your prices are competitive with other businesses in your area.
- Be involved in the community. Get involved in local events and organizations. This will help you build relationships with potential guests and give them a reason to choose your business over the competition.
- Use social media to connect with guests. Social media is a great way to connect with potential guests and build relationships with them. Make sure you’re active on social media and that you’re sharing interesting content that will appeal to your target audience.
- Use Luxe Stanchions®. The unique luxurious design of Luxe Stanchions® are a great way to add a memorable touch of sophistication to your business. These post and rope barriers make an excellent first impression to more prominent guests and clientele, plus they enhance your decor.
- Be responsive to feedback. When guests leave feedback, whether it’s positive or negative, take the time to read it and respond. This shows that you care about their experience and that you’re willing to make changes to improve it.
- Offer loyalty programs. Reward your guests for their repeat business with a loyalty program. This will encourage them to stay with you again and again.
By following these tips, you can make your hospitality business stand out from the competition and attract more guests.